About Me

Meet Akinkawon Frierson
Certified ISSA DNA-Based Fitness Coach | Owner, ARCpoint Labs of St. Augustine

Built by DNA is a personalized fitness coaching experience led by ISSA-certified DNA Fitness Coach Akinkawon Frierson. Based in St. Augustine, Florida, we help individuals unlock their true potential through cutting-edge genetic testing and customized fitness plans. By analyzing your unique DNA blueprint, we provide coaching strategies tailored for fat loss, muscle gain, performance enhancement, and long-term health. Whether you're a parent, athlete, or just ready to take your health seriously, this is your code to thrive.

As a Service-Disabled Navy Veteran and health advocate, I’ve dedicated my career to helping others take control of their health through science, discipline, and personalized data. Through ARCpoint Labs, we now offer genetic-based coaching that helps individuals optimize performance, nutrition, and recovery using their unique DNA. Whether you’re a weekend warrior, a competitive athlete, or just trying to feel better — I’m here to guide you with the tools and knowledge that work for you.

At Built by DNA, we empower individuals to unlock their full physical potential through precision fitness coaching rooted in DNA science. By integrating cutting-edge genetic insights with personalized training strategies, we deliver results that are sustainable, measurable, and tailored to your body’s unique code.